Happy first birthday to PMA, the Pale Modern Ale for those with a Positive Mental Attitude, by Bristol-based Moor Beer…which raises funds to fight cancer.
Brewed in collaboration with Hardcore Hits Cancer (HCXGC), which supports those affected by the disease across the globe, PMA has already generated £4,100 for cancer research in its first year alone. Moor Beer’s owner, Justin Hawke, met the HCXHC team at a Berri Txarrak concert in Spain in late 2015, leading to a conversation where they decided to do something positive, linking beer and music to support those affected by cancer.
Justin says: “PMA is a fantastic beer and its recipe is one I wanted to brew for a long time. The flavour has been well-received as it’s on track to become one of our best-sellers.
“A chance meeting with HCXHC led to the creation of PMA and what better way to help them get their message out around the world than by a top-quality ale?
“Everyone will know someone who has been affected by cancer but we always keep a Positive Mental Attitude and are doing what we can to win the fight.
“It has been fantastic to brew such a flavoursome and popular ale for such a good cause and the fact that we’ve raised £4,100 to date has made it even more rewarding. PMA is truly a beer that fights cancer.”
Part of the money raised to date has been donated to Bristol University Cancer Research Fund. The company has also worked with Penny Brohn, Macmillan, and Cancer Research UK through various events, and some of Moor Beer’s distributors have been involved, with over €500 being donated in Italy and Spain by Ales & Co and Beerbox, respectively.
PMA is part of Moor Beer’s core line-up: a 5.3% hoppy ale with oats and a “highly-drinkable intense flavour”. It was introduced a year ago in cans, as well as on draught, both of which are naturally conditioned with live yeast, unfined and vegan-friendly.