The Mall was busy with doughnut lovers on December 20th as fans lined up to get a taste of Krispy Kreme at the opening of its new store.
The premium doughnut retailer delighted The Mall at Cribbs Causeway with its range of delicious fresh doughnuts and Christmas shoppers kept on coming throughout the day for a sweet treat.
Customers were spoilt for choice with its mouth-watering signature Original Glazed doughnuts and 15 other delicious doughnut varieties on offer including the limited edition Festive Parcel doughnuts. Krispy Kreme’s range of coffee, made from 100% freshly ground Arabica beans by its dedicated baristas was also a popular choice with thirsty customers.
The first fan in line was Krispy Kreme super fan, Ben Esterson, who waited from 9.30pm on Friday to make sure he was first to taste delicious doughnuts on offer in store. He was rewarded with a coveted Krispy Kreme Gold Card, entitling him to a free double dozen every month for a year.
Ben, 36, from London, said: “I’ve been a massive fan since I tried my first Krispy Kreme doughnut in 2004 and since then, I’ve attended 25 store openings.
“I camped outside The Mall overnight and it has definitely been worth the wait. I’m so happy to get my hands on a Krispy Kreme Gold Card – I’ll be sharing my double dozens with friends and family.”
The first dozen customers were treated to an exclusive Krispy Kreme Christmas Stocking and other customers had the chance to win merchandise throughout the day.
Judith Denby, Chief Marketing Officer at Krispy Kreme UK, said: “It’s been an exciting run-up to the opening of our third Bristol store, and The Mall at Cribbs Causeway is a great location.
“The reception we’ve received this morning has been great. We’re looking forward to welcoming even more festive shoppers in for fresh doughnuts and coffee in the run-up to Christmas!”
Jon Edwards, Commercial Director at The Mall at Cribbs Causeway said: ”We were thrilled to welcome Krispy Kreme to The Mall and have had a great response from customers so far to the news. We are sure that many more will pop by to revive themselves with a doughnut whilst doing their Christmas shopping here at The Mall!”